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Bailey South, a 9,000-square-foot non-descript building between two smokestacks, was expanded with a connected six-floor structure offering 75,000 square feet. The first two floors of the original and new space is dedicated to restaurants and retail. The exterior of the new construction features a contextual brick facade with an expansive curtain wall glass windows offering views of Bailey Park and downtown. Office workers have the opportunity to soak up the atmosphere from a 2,000-square-foot private rooftop, and outdoor dining is available on second-floor patios of 550 and 600 square feet and a 2,000-square-foot patio along Patterson Avenue.

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Winston-Salem, NC

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17 months

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75,000 sq feet

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Architecture, Interior Design

STITCH Design Shop Project Bailey South Exterior
STITCH Design Shop Project Bailey South Interior

Clarity

The existing 10,000-square-foot building and its adjacent decommissioned smokestack are remnants of the former power generation plant once operated by RJ Reynolds. The space provided the perfect opportunity to create a contextually rich urban pedestrian area.

STITCH Design Shop Project Bailey South Before
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Creativity

A 65,000 sf addition wraps the existing building and smokestack, as well as second level connection to an elevated pedestrian pathway through the re-purposing of a decommissioned rail line. The existing building was able to be repurposed with the modern needs of tenants with minimal modifications.

Rendering of Bailey South

Confidence

The new building’s footprint was thoughtfully designed to integrate with the existing structure, smokestack, and historic foundations of the previous buildings on the site. Through close team collaboration, we successfully merged the old and the new into a functional and distinctive solution.

STITCH Design Shop Project Bailey South Exterior

Creating a Community Hub

This renovation provides a contextually rich environment that blends the history of the place with the current needs of the community. Serving as a vibrant hub, seamlessly blending historic charm with modern amenities to foster community connection, this mixed-use development offers dynamic spaces for work, dining, and leisure, making it a central gathering place that energizes the urban fabric.

Bailey South Exterior

They are some of the most talented architects we have ever worked with and do an incredible job of bringing complex projects to life. STITCH has proven to be an invaluable partner in every project phase. Having them involved from the very beginning has helped us deliver some highly complex projects in an easy manner through their comprehensive suite of services.

Coleman Team

Front Street Capital