Workplace
Since its founding in 1924, Renfro Brands has been a leader in textile innovation, shaping the industry with its creativity and ingenuity. The company’s headquarters in Mt. Airy, NC, remains an active manufacturing hub, where rooms hum with the energy of knitting machines pulling vibrant yarn from spools suspended overhead. When expanding into their new office in Downtown Winston-Salem, Renfro sought a design that would honor their legacy while capturing their forward-thinking spirit.
Winston-Salem, NC
20 months
18035 sq feet
Interior Design
The new workspace integrates custom design elements that pay homage to Renfro’s sock production process, seamlessly blending heritage with modern aesthetics. A standout feature is the central column, inspired by the interconnected nature of the company’s manufacturing facilities, both domestic and international. This symbolic design element reinforces the idea that every part of the company is intrinsically linked, working together to drive progress.
Throughout the space, bold colors and clean, dynamic lines evoke Renfro’s fearless approach to innovation and its willingness to challenge industry norms. The design fosters a sense of energy and momentum, reflecting the company’s commitment to adaptability and growth. Every detail—from the choice of materials to the layout—was thoughtfully crafted to embody Renfro’s creative culture and inspire collaboration.
The workspace is also designed to connect employees to the vibrant legacy of the brand. Elements reminiscent of the manufacturing floor, such as patterns and textures inspired by yarn and textiles, are subtly incorporated into the interiors. These details serve as a daily reminder of the company’s rich history while fostering pride and unity among the team.
The new Renfro Brands HQ is a physical representation of the company’s identity. It celebrates nearly a century of innovation while creating an environment that fuels creativity, collaboration, and the fearless pursuit of redefining the textile industry’s future.
