Retail
For the founders of Rock Outdoors, creating their flagship store was about more than selling boats and outdoor gear—it was about capturing and showcasing a lifestyle built around adventure, exploration, and the great outdoors. This one-of-a-kind retail space combines functionality, aesthetic appeal, and an immersive experience to set Rock Outdoors apart in a competitive market.
Lexington, NC
6 months
35000 sq feet
Architecture, Interior Design
The store’s design thoughtfully integrates multiple programmatic elements to support its diverse operations. The expansive sales floor features a striking display of boats, fishing gear, and camping equipment, organized to inspire customers and cater to a wide range of outdoor interests.
Adjacent private offices provide space for administrative and customer service functions, while a full-service boat repair shop, equipped with an indoor crane, highlights the store’s commitment to providing end-to-end solutions for its patrons.
Neutral paint tones were chosen to allow the vibrant retail products to take center stage, while expanses of natural, knotty cedar bring warmth and texture, evoking the sense of being surrounded by nature.
The thoughtful use of materials reinforces the store’s mission: to equip customers with everything they need to reconnect with the outdoors. From the smallest design details to the large-scale integration of services, Rock Outdoors successfully blends retail functionality with an environment that immerses visitors in the outdoor lifestyle, ensuring they leave inspired and ready for their next adventure.
